Judging Criteria and Panel
To ensure fairness and credibility, the VeeKay Design Competition will run a thorough and rigorous judging process in two stages – preliminary and final.
Following the initial submissions (of sketch or CAD designs), the judges will make a preliminary shortlist based on the judging criteria for 5 finalists in each theme.
Our in-house designers will develop the CAD files of the submitted designs, these will then be used to generate the rendered images of the finalists' designs. We will then take an online poll open to the public through which the winner of each theme will be decided.
The judging panel comprises of certified designers and experienced members of the jewellery community. They are chosen for their extensive knowledge and expertise in the field of design, as well as their high level of trend-consciousness.